Anne Geddes (born 13 September 1956) is an Australian-born photographer, currently living and working in New York. Geddes’ books have been published in 83 countries. According to Amazon.com, she has sold more than 18 million books and 13 million calendars. In 1997, Cedco Publishing sold more than 1.8 million calendars and date books bearing Geddes’ photography. Her debut book, Down in the Garden, made it to the New York Times Bestseller List. Her books have been translated into 23 different languages.
Geddes became a photographer at age 30 after she moved to Melbourne due to her husband’s work. She assisted a local photographer before starting her own studio from her garage. She had always had an interest in photography in general, but the schools she attended did not offer photography classes. She chose babies as her subject because of her love of them. “I had seen the way children and babies were generally being photographed. It just didn’t seem realistic to me that people took their children along to photographic studios all dressed in their Sunday best, photographs that didn’t really show the personality of the child.”
During the progression of her career, Geddes created her own philanthropic program named “Geddes Philanthropic Trust”. Its primary focus was to raise awareness of child abuse and neglect. Her philanthropic work has been very successful. In 2013, she created a series for the survivors of Meningococcal Disease. The photographs depict families and children that have been affected by the disease and honours those who have survived. She shot photographs of 15 child survivors of meningitis for the Protecting Our Tomorrows: Portraits of Meningococcal Disease campaign.
Geddes believes that “emotional content is an image’s most important element” and that people are drawn to her work because of its simplicity and personality. She prefers black-and-white to colour photography as she feels that colour distracts from the image and the natural beauty of life.